If you’ve ever picked up a bottle of Dr. Bronner’s Pure-Castile Soap, you’ve probably noticed its word-packed label and its reputation for versatility—but there’s more to the story than just what’s on the bottle. The magic of Dr. Bronner’s soap goes beyond its many uses, and the story behind Magic Soap is one of dedication, purpose, and an eventful history—so let’s take a look at how this iconic soap came to be!
Dr. Bronner’s Pure-Castile Magic Soap has been a trusted household staple for decades, popular among natural soap buyers and eco-conscious consumers. Made with high-quality, fair trade, and organic ingredients, it reflects a commitment to ethical and sustainable personal care. But what’s actually in it? Let’s break down each ingredient and its role in Dr. Bronner’s Liquid Soap.
Regenerative agriculture is about coming into new ways of being - with ourselves, with Country and with what it means to be Custodians, consumers and citizens. Revitalising ourselves as growers, graziers and generators of new story. Truly regenerative ways of growing leave behind modes of domination and depletion and move towards a future where the intelligence of our natural systems is uplifted and harnessed, cultivating harvests that benefit All beings - now and into the future.
When it comes down to it, organic soaps—and Pure-Castile Soaps made with organic ingredients—are better for your skin than conventional soaps and detergents loaded with synthetics and other chemicals that can harm the skin and body. They also tend to have significantly less environmental impact.
To Dr. Bronner’s and many Certified B Corps, ‘Business for good’ is more than a trendy and profitable marketing strategy. As a purpose-driven company, we do business to model a more just economy, and to demonstrate that a truly constructive multi-stakeholder approach to capitalism could be the norm. The integrity of the B Corp Certification has become compromised and remaining certified now contradicts our mission.