How do the leaders of our fair trade projects and partnerships approach growth and diversification? This excerpt from Gero Leson's forthcoming book, Honor Thy Label, describes how our Indian supplier of mint oils, Pavitramenthe, has begun to diversify their offerings and customer base.
Imagine being a young girl growing up in rural India where menstrual hygiene and the lack thereof is a big concern. Dr. Bronner’s longstanding cooperation with Pavitramenthe, our supplier of organic and fair trade mint oils in India, and our commitment to community development in rural Uttar Pradesh, offered an opportunity to look for a solution to the problem.
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In 2014, the U.N. reported that at current erosion rates, less than 60 years of farmable soil remains on our planet before we lose this precious living membrane to wind and water erosion. Meanwhile, increasing temperatures are causing more frequent and severe climate catastrophes. No one is immune to the global climate crisis, but those least responsible for human-caused climate change are often the most severely impacted.
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Journey to Pavitramenthe highlights that Dr. Bronner’s is not just a brand name, it is a healing company. It not only walks its talk, it dances it, combining the highest regenerative agricultural practices with the fairest, kindest, social practices. I do not know of a company that does more per dollar for the earth and its people than Dr. Bronner’s
– Paul Hawken, founder of Project Drawdown.
Dr. Bronner’s helped set up its sister company Serendipol in Sri Lanka in 2007—and it has since become the world’s foremost supplier of fair trade and organic coconut oil. Serendipol works with more than 1,200 farmers farming 21,000 acres, employs over 250 workers and professional staff at its factory in Kuliyapitiya, and processes up to 30 million coconuts a year. But these numbers don’t tell the whole story.
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