Dr. Bronner's US' Organic and Fairtrade coconut oil wouldn't be possible without our sister company Serendipol. The raw material is grown by small-scale farmers and processed at Seredipol's factory in a manner that improves farm soils and eschews their contamination; all by-products of processing have value-added uses, allowing for virtually no production-related waste.Â
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How do the leaders of our fair trade projects and partnerships approach growth and diversification? This excerpt from Gero Leson's forthcoming book, Honor Thy Label, describes how our Indian supplier of mint oils, Pavitramenthe, has begun to diversify their offerings and customer base.
Imagine being a young girl growing up in rural India where menstrual hygiene and the lack thereof is a big concern. Dr. Bronner’s longstanding cooperation with Pavitramenthe, our supplier of organic and fair trade mint oils in India, and our commitment to community development in rural Uttar Pradesh, offered an opportunity to look for a solution to the problem.
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Our founder Emanuel Bronner was on a mission to “Unite the whole Human Race! For we’re All-One or None! … Exceptions eternally? Absolute None!” Emanuel’s parents were murdered in the holocaust, and with the rise of the nuclear war machine, Emanuel saw clearly that if we did not unite a global human race, we would all perish from these urgent existential threats. A third-generation soapmaker, Emanuel used his soap labels to help spread this message, what he called the Moral ABC.
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In 2014, the U.N. reported that at current erosion rates, less than 60 years of farmable soil remains on our planet before we lose this precious living membrane to wind and water erosion. Meanwhile, increasing temperatures are causing more frequent and severe climate catastrophes. No one is immune to the global climate crisis, but those least responsible for human-caused climate change are often the most severely impacted.
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