Pride! Joy! Solidarity!
Limited-Edition Pride Soap
Dr. Bronner’s limited-edition Pride Soap is available now on DrBronner.com.au.
Our Pride Soap features our cheerful, bright Cherry Blossom scent—one of our most popular fragrances—and delivers the rich lather and clean feel Dr. Bronner’s Magic Soap is known for, whether you’re washing body, hands, face, or more.
Our special Pride Soap is wrapped in a rainbow-colored label inspired by Gilbert Baker’s original design of the Pride flag. The flag is intentionally displayed upside down, a historic signal of distress and protest, to acknowledge that while Pride is a celebration, LGBTQ+ communities continue to face significant challenges. This label is a statement of solidarity. It is designed to celebrate pride, affirm our commitment to protecting LGBTQ+ rights and freedom of expression, and declare our support for organisations defending rights and protecting communities.
In Australia, we're donating the profits from each Pride labeled bottle sold to Minus18 Foundation - a non-profit organisation improving the lives of LGBTQIA+ youth and helping to create an Australia where all young people are safe, empowered, and surrounded by people that support them.
"Minus18 has been ensuring LGBTQIA+ young people can live with pride for nearly 30 years, through national safe spaces and by elevating their voice across Australia. We're proud to partner with Dr. Bronner's, who has stood proudly as an ally of the community around the world, advocating for trans liberation, and a shared vision for a world of freedom and safety for the queer community. Their support allows us to drive this shared mission further for the young people we support." - Adrian Murdoch, Minus18 Foundation.
Support Grassroots LGBTQ+ Organizations
Meaningful change starts with engaged people working together to care for their communities. Dr. Bronner’s is proud to support LGBTQ+-led organizations advancing grassroots change locally, nationally, and around the world.
All-One Means All of Us Feel Valued and Free
This Pride Soap is the latest example of Dr. Bronner’s using our product label and our company to share support for causes that help bring about a more just and more All-One world.
As David Bronner, our Cosmic Engagement Officer, shares “At a time when alarming rhetoric, harmful policies, and an out of control administration seek to divide us and oppress the LGBGTQ+ community in a variety of ways, including denying people their right to express their gender freely, we are taking a stand to speak out and step up our support while celebrating Pride and LGBTQ+ communities,” says David Bronner, Cosmic Engagement Officer (CEO) of Dr. Bronner’s. “My grandfather’s message, ‘We are All-One or None! All-One!’ which has adorned our soap labels since he founded the company in 1948, is at the heart of all we do and couldn’t be more relevant today.”
Michael Bronner, Dr. Bronner’s President, shares “When the U.S. president and his administration say certain people don’t exist through an executive order declaring there are only two genders that is not a time to dance around an issue. In this moment of rising division, we believe our responsibility as a company is to show up for our LGBTQ+ family, friends, and coworkers, and to help ensure that everyone can live openly, safely, and with the dignity they deserve. We are doing this the best way we know how—through our product label, empowering our employees, and by donating profits to support the ACLU Foundation’s nationwide advocacy to protect LGBTQ+ rights.”
In the All-One spirit, we’ve partnered with inspiring creators to uplift LGBTQ+ voices and tell stories of unexpected solidarity and connection. Follow us on social media to hear directly from our campaign partners.
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Top Pride FAQs
Where can I buy Dr. Bronner’s Pride Soap?
Dr. Bronner’s Pride Soap is available now online at DrBronner.com.au. Profits will be donated to Minus18.
What does the Pride Soap label mean?
The rainbow-colored label is inspired by Gilbert Baker’s original design of the Pride flag but turned upside down as a sign of distress to reflect how LGBTQ+ communities are under attack. We created our Pride Soap label as a public statement of solidarity and a call to protect LGBTQ+ rights and freedom of expression.
How can I help protect LGBTQ+ rights?
- There are many ways to stand in solidarity with LGBTQ+ communities:
- Check in with your LGBTQ+ friends and family
- Support a local grassroots LGBTQ+ organization
- Share stories, resources, and actions that uplift LGBTQ+ voices
Pride is joy. Pride is solidarity. Pride is the freedom for all of us to live openly and with dignity.
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