Dr. Bronner’s Pledges $1 Million Over Ten Years to the Movement for Black Lives

At Dr. Bronner’s U.S. we know we need to do our part to dismantle white supremacy and end systemic racial injustice and anti-Black racism. To end this, we will donate an additional $100,000 to the Movement for Black Lives this year and pledge to donate a total of $1 million over the next ten years.

A week after demonstrations began to sweep across the U.S. demanding justice for the police murders of George Floyd, Breonna Taylor, and the many other victims of police violence, we pledged to donate a total of $25,000 to a variety of Black-led organizations working for racial justice. As part of this pledge, we encouraged our customers to match our $10,000 commitment to the Movement for Black Lives.

We want to thank our U.S. social media followers for donating nearly $5,000 towards that match. Together, the broader Dr. Bronner’s community raised $15,000 for the Movement for Black Lives. We are inspired that our customers responded to this call-to-action and were moved by the many inquiries we have received—from customers and employees—encouraging us to do more and to take further action.

As a company, we have been galvanized by the Black Lives Matter movement and the unprecedented impact it has made in society. The ambitious and strategic vision of organizations and networks like the Movement for Black Lives to transform and end the systemic racism that pervades the police and criminal justice system today is of paramount importance to creating a better and more just world. We believe this movement will win.

We make our pledge in solidarity with the Movement for Black Lives’ Juneteenth Call-to-Action:

“In response to the deaths of George Floyd, Breonna Taylor, Tony McDade, and countless other Black people who have been killed at the hands of vigilantes or law enforcement, millions have taken to the streets with a clear and distinct call to end police violence and to defund police. Combined with COVID-19 and four years of Trumpism, Black communities are demanding: justice; accountability; a divestment from policing; and an investment in healthy, sustainable communities.

To honor our ancestors and to lay a path to freedom for future generations, we are calling for the sixnineteen mobilization on Juneteenth weekend, June 19-21, 2020. We invite you to join us by taking action from home, in your community, or in Washington, D.C.

The millions of us are here to remind lawmakers that we are bigger than monied interests, including police unions and right-wing think tanks. We know the path away from this disaster. After years of anti-Black violence and animosity for Black life, we demand the defunding of police and an investment in Black communities. We also call for the resignation of Donald Trump, who met our calls for justice with a brutal wave of repression that has added fuel to the fire of racism and systemic inequity.”

Read the sixnineteen demands here.

We call on fellow B Corps and other companies to join us in donating to the Movement for Black Lives. To all our peers in the natural products industry and our allies across many movements and sectors: please make a concrete financial commitment to the Movement for Black Lives in solidarity with today’s sixnineteen mobilization.

We are committed to working to end systemic racism however it manifests in our society, whether in police practices, government policies, or in everyday life. Together, we are All-One or None! Black Lives Matter! All-One!

Leave a comment

*Please note, comments must be approved before they are published