Dr. Emanuel Bronner was a third-generation master soapmaker born into a German-Jewish soapmaking family that had been making soap since 1858. By the turn of the century the family enterprise had expanded to three factories... With the rise of the counterculture, people increasingly rejected mainstream faceless polluting corporate America, and embraced our grandfather’s soap for its simplicity, versatility and biodegradability, and grooved on the message of peace and love.
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